The Egyptians were some of the original strategists and creators, and they produced some pretty epic stuff. Admittedly I wouldn't follow all of their methodologies from back in the day, but they built things a lot of people at the time said couldn't be done, and some that people still don't quite believe they created.

The Lotus starts every day anew, representing the sun and creation. Lotus flowers open in the morning and close again at night, symbolising rebirth and regeneration. In strategy and delivery work, we're tasked with creating something out of nothing each day. A Lotus grows out of stagnant water, where it's not expected that something so beautiful can grow. I believe you can always make something beautiful, useful, and strong, no matter where your roots lie. There is always a way to make something happen, it just may be a different way than originally expected.

A Scarab has its heart in creation too. In Egypt, Khepri, or Ra, was a god of creation, the movement of the sun, and rebirth. The belief was that Ra rolled the sun across the sky every day to the horizon and the other world, to then renew it each morning. It is the belief that the scarabs are Ra, and if you have ever led complex change, sometimes it can feel like you're rolling something uphill too. But the reward is always worth it. Once again, the Scarabs are creating every day.

As Lotus and Scarab, we strive to turn strategy into something real, and to create the new every day.